Things are changing fast. The businesses growing fastest aren't just the cheapest anymore. They may not even be the best at what they do. They’re the ones who can prove they're a safe bet and building something worth being a part of. Who can prove they treat people well, that they operate cleanly and that they’re thinking about a long-term future. This shift towards sustainable business is gathering pace. It’s the world we’re living in. This is the market now.